AP survey: ADs fear sharing revenue with college athletes

FILE - Then-Democratic presidential candidate Corey booker speaks during the National Urban League Conference in Indianapolis, in this Thursday, July 25, 2019, file photo. Back in January, two Democratic senators introduced federal legislation called the College Athlete Bill of Rights. Among a long list of reforms, there was one item that jumped out as a potential game-changer to college sports: Schools would be required to share 50% of their profit with athletes from revenue-generating sports after accounting for cost of scholarships. (AP Photo/Darron Cummings, File)

FILE - Sen. Chris Murphy, D-Conn., speaks on Capital Hill in Washington, in this March 23, 2021, file photo. An Associated Press survey of Division I athletic directors found 69% said they would strongly oppose “being required to give college athletes a share of university revenue derived from sports.”“College sports revenues have exploded exponentially in the last 15 years, but none of that money has gone to the actual players. To act like the sky will fall if athletes receive a fair share of the money their labor produces is downright disingenuous and fails to acknowledge the major civil rights inequities inherent in the industry,” Sen. Chris Murphy (D-Conn.) said in a statement to the AP. (Greg Nash/Pool via AP)

FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice in Pittsburgh before an NCAA tournament college basketball game. NCAA basketball administrators apologized to the women’s basketball players and coaches after inequities between the men’s and women’s tournament went viral on social media. Administrators vowed to do better. NCAA Senior Vice President of Basketball Dan Gavitt spoke on a zoom call Friday, March 19, 2021, a day after photos showed the difference between the weight rooms at the two tournaments. (AP Photo/Keith Srakocic, File)

FILE - In this Feb. 11, 2020, file photo, a panel of witnesses, from left, Big 12 Conference Commissioner Bob Bowlsby, National Collegiate Athletic Association President Mark Emmert, University of Kansas Chancellor Dr. Douglas Girod, National College Players Association Executive Director Ramogi Huma and National Collegiate Athletic Association Student-Athlete Advisory Committee Chair Kendall Spencer, listen during a Senate Commerce subcommittee hearing on intercollegiate athlete compensation on Capitol Hill in Washington. Emmert has been engaging in damage control after people noticed differences between the men’s and women’s college basketball tournaments. A new AP survey of athletic directors and conversations with ADs and conference commissioners during March Madness show concern about what would happen to women's college sports under proposals that would put more money in the pockets of some athletes. (AP Photo/Susan Walsh, File)

FILE - Oregon guard Will Richardson, right, drives up court in front of Southern California guard Tahj Eaddy (2) during the first half of a Sweet 16 game in the NCAA men's college basketball tournament at Bankers Life Fieldhouse in Indianapolis, in this Sunday, March 28, 2021, file photo. Arena branding was among the differences people noticed between the NCAA’s two biggest events, the women’s and men’s basketball tournaments. (AP Photo/Darron Cummings, File)

FILE - Sen. Richard Blumenthal, D-Conn. speaks during a Senate Judiciary Commitee hearing to examine protecting the integrity of college athletics, on Capitol Hill in Washington, in this July 22, 2020, file photo. Back in January, two Democratic senators introduced federal legislation called the College Athlete Bill of Rights. Among a long list of reforms, there was one item that jumped out as a potential game-changer to college sports: Schools would be required to share 50% of their profit with athletes from revenue-generating sports after accounting for cost of scholarships. (AP Photo/Jacquelyn Martin, File)

FILE - Then-Temple University's Director of Athletics, Patrick Kraft, speaks during a news conference in Philadelphia, in this Tuesday, Dec. 6, 2016, file photo. Back in January, two Democratic senators introduced federal legislation called the College Athlete Bill of Rights. Among a long list of reforms, there was one item that jumped out as a potential game-changer to college sports: Schools would be required to share 50% of their profit with athletes from revenue-generating sports after accounting for cost of scholarships. “How does that even work?” Boston College athletic director Patrick Kraft said.(AP Photo/Matt Rourke, File)

Graphic shows results of an AP survey of college athletic directors; 3c x 7 inches

FILE - Stanford players, top, and a Utah Valley player warm up before their college basketball game in the first round of the women's NCAA tournament at the Alamodome in San Antonio, in this Sunday, March 21, 2021, file photo. Arena branding was among the differences people noticed between the NCAA's two biggest events, the women's and men's basketball tournaments. (AP Photo/Charlie Riedel, File)