AP survey: ADs concerned NIL will skew competitive balance

FILE - In this March 29, 2016, file photo, Tulane athletic director Troy Dannen speaks during a news conference in New Orleans. College athletes will soon be permitted to be paid sponsors, social media influencers and product endorsers. Dannen believes that name, image and likeness payments will have no impact on competitive balance. “The kids that are going to Alabama are still going to go to Alabama. The kids that are going to Southern Cal are still going to go to Southern Cal. The kids that are going to Tulane are still going to go to Tulane,” said Dannen, whose school competes at the top tier of Division I football (FBS) in the American Athletic Conference. (AP Photo/Gerald Herbert, File)

FILE - In this Sept. 21, 2019, file photo, Clemson quarterback Trevor Lawrence, center, and teammates greet the fans during "Tiger Walk" before the team's NCAA college football game against Charlotte in Clemson, S.C. Clemson athletic director Dan Radakovich, whose school competes in the Atlantic Coast Conference and has had one of the most successful football programs in the country in recent years, said that while he doesn't believe name, image and likeness compensation will damage competitive balance, he is sympathetic to schools with smaller budgets who have those concerns. (AP Photo/Richard Shiro, File)

FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice in Pittsburgh before an NCAA tournament college basketball game. The Associated Press has learned that the NCAA has not tested players for performance-enhancing drugs while they’ve been at March Madness and other recent college championships. Three people familiar with testing protocols tell AP full-scale testing has not resumed since the coronavirus pandemic shut down college sports a year ago. (AP Photo/Keith Srakocic, File)

FILE - In this May 28, 2012, file photo, Loyola lacrosse players, including Greg Catalano, center, rush the field after defeating Maryland 9-3 in the NCAA Division I men's lacrosse championship game in Foxborough, Mass. Loyola Maryland athletic director Donna Woodruff said her position on name, image and likeness compensation has “evolved a little bit” and she is less concerned about its impact on competitive balance. She said at Loyola, where the women’s and men’s lacrosse teams routinely are ranked among the best in the country, athletes in those sports could get more popular than they might at schools where the football or basketball programs draw most of the attention. (AP Photo/Gretchen Ertl, File)

Fans pose with a Final Four logo before a college basketball game during the Final Four round of the NCAA tournament at Lucas Oil Stadium in Indianapolis, Saturday, April 3, 2021. (AP Photo/AJ Mast)