Kentucky to allow college athletes to earn off likeness

FILE - Kentucky Gov. Andy Beshear speaks during a news conference, Thursday, June 10, 2021 in Frankfort, Ky. Gov. Beshear on Thursday, June 24, 2021 dangled a $1,500 bonus meant to lure thousands of unemployed Kentuckians back to work, offering it as an alternative to an early cutoff of enhanced jobless benefits that Republicans and businesses blame for a workforce shortage. (Ryan C. Hermens/Lexington Herald-Leader via AP, Pool)

FILE - In this Oct. 11, 2019, file photo, Kentucky forward Kahlil Whitney goes up for a dunk during the NCAA college basketball team's Big Blue Madness at Rupp Arena in Lexington, Ky. Kentucky Gov. Andy Beshear signed an executive order Thursday, June 24, 2021, allowing the state's college athletes — including players on the nationally renowned Kentucky and Louisville men's basketball teams — to make money through the use of their name, image or likeness. (Alex Slitz/Lexington Herald-Leader via AP, File)

FILE - In this Jan. 25, 2020, file photo, Louisville guard David Johnson (13) attempts to dunk over Clemson forward Aamir Simms (25) during the second half of an NCAA college basketball game in Louisville, Ky. Kentucky Gov. Andy Beshear signed an executive order Thursday, June 24, 2021, allowing the state's college athletes — including players on the nationally renowned Kentucky and Louisville men's basketball teams — to make money through the use of their name, image or likeness. (AP Photo/Timothy D. Easley, File)