FILE - Ohio State gathers before an NCAA College Football Playoff national championship game against Alabama in Miami Gardens, Fla., Jan. 11, 2021. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. Football players earn the most, followed by women’s and men’s basketball players, according to Opendorse. (AP Photo/Wilfredo Lee, File)

FILE - Alabama celebrates after their win against Ohio State in an NCAA College Football Playoff national championship game, Monday, Jan. 11, 2021, in Miami Gardens, Fla. Alabama won 52-24. Atlanta and South Florida have been selected to host College Football Playoff national championship games for the second time, the CFP announced Monday, Aug. 15, 2022 (AP Photo/Wilfredo Lee, File)