Marketing to women
FILE - Stanford's Kiana Williams passes during the first half of an NCAA college basketball game against Missouri State in the Sweet 16 round of the Women's NCAA tournament at the Alamodome in San Antonio, in this Sunday, March 28, 2021, file photo. Williams said it hurt to see “the same effort” did not go into organizing the women’s basketball tournament as the men’s tournament. A new AP survey of athletic directors and conversations with ADs and conference commissioners during March Madness show concern about what would happen to women's college sports under proposals that would put more money in the pockets of some athletes. (AP Photo/Morry Gash, File)
In AP survey, ADs raise worries about women’s college sports

By Howard Fendrich And Eddie Pells Apr. 01, 2021 08:18 AM EDT

FILE - Stanford players, top, and a Utah Valley player warm up before their college basketball game in the first round of the women's NCAA tournament at the Alamodome in San Antonio, in this Sunday, March 21, 2021, file photo. Arena branding was among the differences people noticed between the NCAA's two biggest events, the women's and men's basketball tournaments. (AP Photo/Charlie Riedel, File)
In AP survey, ADs raise worries about women's college sports

By Howard Fendrich And Eddie Pells Apr. 01, 2021 08:15 AM EDT